- Mass Media
The media is called the public forum or people’s parliament. Media play the role of a bridge between government and general people in times of different national needs. Media do not simply provide people with information, news, and ideas, but also raise various issues on socio-Econo-political
The means of communicating news and information is termed mass media. Mass media is classified into two categories – print media and electronic media. Print media include newspapers. magazines, journals, and other printed materials, while electronic media include radio and television. satellite channels, internet, cinema, etc.
The present age is called the age of information. And mass media are the powerful and the most effective instruments of spreading or sharing information. With the advancement of digital technology, mass media have become a powerful and quick means of communication, of broadcasting news and views, disseminating ideas and messages, and making information available anywhere in the world.
matters. They also form consciousness, and public opinions on different problems and issues People express their opinions. Through media, various formats of programs like talk shows, street shows, documentaries, live reporting, video articles, and editorials on different local and global issues are broadcast and published. Media keep us updated about what is happening around the world Media focus on various social evils, and political or economic crises and guide people through them. Today, the right to information is recognized as one of the fundamental rights of people, and media ensure this right.
Mass media play an important role in today’s world of communication and information. It is up to us to draw benefit or harm from media to evaluate and judge the messages media. We need to be careful about dealing with mass media. Considering the far-reaching influence, concerned authorities should use them for the greater benefit of mankind.
In today’s world of globalization, the impact and influence of mass media are more than ever and all-pervasive. Media affects and influences almost all aspects of our life. Mass media have a profound influence on people’s thinking, sentiment, sensibilities, and mode of reaction. Thus, media can direct people to both constructive and destructive purposes. If the power of media is used positively, it can do good to society and a country. But if the power is mishandled or misused for any vested interest by any quarter, or by any propaganda party, then it can cause great harm anarchy and confusion is society and in the state. Media are so influential and powerful that people instantly believe what they hear or watch on media. That is why famous Canadian theorist and media critic Marshall McLuhan said that “Media is the message”
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